LOGO AND CORPORATE MARK DESIGN
So, what is your logo saying about you? If you're lucky, your logo captures the essence of your company in an iconic way. It literally symbolizes the substance of your organization and gives the viewer an idea of who you are, even before knowing anything about what you do.
And, when it is done well, it is a clear and recognizable image, that is easy to understand, and works well in many different formats and media platforms. Wouldn't it be nice to have an iconic mark that reminds your audience of how great you are?
COMPANY IDENTITY SUITES
In order to leave a positive impression of your brand with your customers, it is crucial that you have business materials that represent you cohesively and help the viewer recognize when you are officially communicating something, and not just sending an informal blabbidy blab.
These items can be anything from business cards to external signage, and anything traditional or unconventional in between. While a full identity suite will have the most cohesive impact, at a minimum, you should really consider never leaving home without three basic items.
Now is also a good time to mention your internal operational materials. Items such as memos, fax cover sheets, and other documents that are planned, designed, and implemented with the company identity in mind, will also pump up the professional!
Right now you are probably saying, “Hey, You’re Welcome Design Shop, what about my identity ONLINE?!?” Oh, we hear ya! We talk specifically about the importance of your online identity under the tab “Marketing.”
Online Marketing (Web Site Design+)
Everyone knows that in this technology-driven world, you must (repeat MUST) have an online presence. But, how do you know WHAT you need and the PURPOSE it serves? Do you really need a Twitter, Facebook, LinkedIn, FourSquare, and Instagram account, on top of your web site, if you sell molasses?
Well, maybe. It can seem complicated, but the You’re Welcome design team will help you work through these complexities. Once a decision has been made about what you will need and why, we can create a web site that captures that “oomph” that makes your company special and integrate and optimize your social media use.
As you know, regular communication with your public is a commitment (read long-term relationship). An eNewsletter can be even more complicated, especially if you are not familiar with how to design for email and the laws associated with sending these out to all your fans! (See CAN-SPAM laws, etc.)
Although traditional print materials might be perfect for your company, you may want to consider more creative options. For instance, if you are a friendly robot-making company, perhaps you need stickers or sales sheets, instead of brochures. Feeling eco-friendly? Try soy-based inks or printing on non-paper-based materials.
Any way you slice it, you will need smart design that communicates the right information for the target audience. We can help make that happen!
When you are not sure what you want or need, whether it will work or not, and how to make it happen, wouldn't it be nice to get some input from friendly people that want to make you look good and have fun doing it? We think so!
Sometimes, you just want something outside-the-box. We LIKE outside-the-box...we LIVE outside-the box! So, whether you need a custom illustration or graphic for a special event, to go on a t-shirt, or for anything else you can imagine, let's chat!
Not sure what you need? Perhaps we can help get the creative juices flowing! Click on the image below to see what happens when you choose to work with You're Welcome Design Shop!